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Press
Release Archives: 05/10/2005
Itronics
Completes Acquisition of GOLD'n GRO Guardian Liquid Deer
Repellent Fertilizers, Announces Plan for Major Sales
Development of GOLD'n GRO in Northeastern U.S.
RENO, Nev., May 10 /PRNewswire-FirstCall/ -- Itronics
Inc. (OTC Bulletin Board: ITRO; Frankfurt and Berlin
Stock Exchanges: ITG) reported today that its
subsidiary, Itronics Metallurgical, Inc., has completed
acquisition of the ownership interests in the GOLD'n GRO
Guardian trademark, all product rights, and the rights
to the repelling formulation used to make GOLD'n GRO
Guardian from Howland Green, President of Holly Ridge
Nursery Company, West Kingston, Rhode Island, the
founding member of the North American Deer Management
Network.
"We are delighted to have full ownership of the GOLD'n
GRO Guardian product and trademark and believe that this
will become an important addition to the GOLD'n GRO
product line and are confident that this product will
bring value to our shareholders," said Dr. John Whitney,
Itronics President. "We are also pleased that Mr. Green
has agreed to become Northeast Manager for GOLD'n GRO
sales development for Itronics Metallurgical, which
currently has a Photochemical Silver Concentrator sales
office in Springfield, Massachusetts. Mr. Green's Rhode
Island location gives the Company a strong regional
presence."
GOLD'n GRO Guardian will be registered with U.S.
Environmental Protection Agency and subsequently in each
state in which it will be sold, a process which in its
entirety might take two years. The product repels deer
and other animals from landscape plantings at commercial
facilities and at homes, while at the same time
fertilizing the plants. Deer alone are estimated to
cause more than $250 million damage annually to
landscape plantings.
Itronics Metallurgical will immediately begin to
establish distribution agreements and dealer agreements
to implement sales of "ready to use" GOLD'n GRO liquid
fertilizers and liquid fertilizer injectors in the
Landscape Maintenance and Wholesale and Retail Nursery
markets in each of the northeastern states in which the
products are registered. This approach to market
development will generate sales through qualified
distributors and dealers who will be able to place the
GOLD'n GRO Guardian in their sales programs when its
registrations are completed.
Itronics, through its subsidiary, Itronics
Metallurgical, Inc., is the only company in the world
with a "Beneficial Use Photochemical, Silver, and Water
Recycling" facility that extracts more than 99 percent
of the silver and virtually all the other toxic heavy
metals from used photoliquids and converts the resulting
liquids into environmentally beneficial, chelated,
multinutrient liquid fertilizer products sold under the
GOLD'n GRO trademark, and 5 troy ounce, 0.999 pure,
Silver Nevada Miner numismatic bars. The environmentally
friendly liquid fertilizers can be used for lawns and
houseplants, and are available, along with GOLD'n GRO
liquid fertilizer injectors, at the Company's "e-store"
catalog at http://www.goldngro.com. The popular Silver
Nevada Miner bars are available at the Company's
"e-store" catalog at http://www.itromet.com .
Headquartered in Reno, Nevada, Itronics Inc. is Nevada's
leading "Beneficial Use Recycling" company and a world
leader in photochemical recycling. The Company also
provides project planning and technical services to the
mining industry. Dr. John Whitney, Itronics President,
was selected as Nevada's Inventor of the Year for 2000
and is a member of the Inventor's Hall of Fame at the
University of Nevada, Reno. Itronics was one of five
finalists for the 2001 Kirkpatrick Chemical Engineering
Award, the most prestigious worldwide award in chemical
engineering technologies.
VISIT OUR WEB SITE: http://www.itronics.com
(Statements in this press release may constitute
forward-looking statements and are subject to numerous
risks and uncertainties, including the failure to
complete successfully the development of new or enhanced
products, the Company's future capital needs, the lack
of market demand for any new or enhanced products the
Company may develop, any actions by the Company's
partners that may be adverse to the Company, the success
of competitive products, other economic factors
affecting the Company and its markets, and other risks
detailed from time to time in the Company's filings with
the Securities and Exchange Commission. The actual
results may differ materially from those contained in
this press release. The Company disclaims any obligation
to update any statements in this press release.)
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Source: Itronics Inc. |
