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Press
Release Archives: 06/05/2003
Itronics
Enters Joint Venture to Develop Combination GOLD'n GRO
Liquid Fertilizer and Deer and Rabbit Repellent, a Multi-Million
Dollar Market
RENO,
Nev., June 5 /PRNewswire-FirstCall/ -- Itronics Inc.
(BULLETIN BOARD: ITRO) reported today that its subsidiary,
Itronics Metallurgical, Inc., has begun a cooperative
effort in product development in a potentially significant
new market. In collaboration with The North American
Deer Management Network LLC, Itronics Metallurgical
is developing the world's first single application fertilizer
that at the same time serves to repel animals such as
deer and rabbits.
Preliminary
testing with several different blends of GOLD'n GRO
fertilizer, combined with a proprietary animal repellent
licensed exclusively to the Deer Management Network,
has been completed and shows the products to be compatible,
producing positive growth response from soil drench
application to plants commonly used in landscaping where
deer and rabbits are a problem, while simultaneously
repelling, but not harming, the unwanted animals.
"Deer
cause millions of dollars in damage annually to horticulturists,
landscapers, farmers and homeowners, while also aiding
the spread of the dreaded Lyme Disease," said Dr.
John Whitney, Itronics President. "The new blend
we are developing will not only provide seasonal nutrition
to the plants but also protection from animals at a
cost much lower than when fertilizer and animal repellent
are applied separately."
Holly
Ridge Nursery & Landscape Company, West Kingston,
Rhode Island, ( http://www.hollyridgeonline.com/ ),
a founding member of the Deer Management Network, is
managing this project for Itronics Metallurgical. The
Deer Management Network, a rapidly growing consortium
of more than 100 green companies (nurseries, farms,
landscape construction companies) throughout the U.S.,
is engaged in protecting crops and ornamental plantings
from costly damage by deer and rabbits, a growing national
problem.
"We
anticipate that a study of the new product will be undertaken
at the University of Rhode Island, which would provide
Itronics Metallurgical and the Deer Management Network
with the criteria necessary to complete product registrations
and to file for patents," Dr. Whitney said. "Potential
users of the product include the entire landscape maintenance
market, the nursery and greenhouse market, and the consumer
retail marketplace."
Itronics,
through its subsidiary, Itronics Metallurgical, Inc.,
is the only company in the world with the technology
to extract more than 99 percent of the silver and virtually
all the other toxic heavy metals from used photoliquids
and to convert the resulting liquid into environmentally
beneficial, chelated, multinutrient liquid fertilizer
products sold under the trademark GOLD'n GRO. These
earth friendly liquid fertilizers, which can be used
for lawns and houseplants, and the popular Silver Nevada
Miner bars, a souvenir of the Silver State, are available
at the Company's Web site: http://www.itronics.com/
.
Itronics
Inc. is one of Nevada's leading process technology companies
and a world leader in photochemical recycling. Headquartered
in Reno, Nevada, it recycles spent liquid photochemicals
into liquid GOLD'n GRO fertilizer products, recovers,
refines, and sells silver, and provides project planning
and technical services to the mining industry. Dr. John
Whitney, Itronics President, was selected as Nevada's
Inventor of the Year for 2000 and has become a member
of the Inventor's Hall of Fame at the University of
Nevada, Reno. Itronics was one of five finalists for
the 2001 Kirkpatrick Chemical Engineering Award, the
most prestigious worldwide award in chemical engineering
technologies.
VISIT
OUR WEB SITE: http://www.itronics.com/
(Statements
in this press release may constitute forward-looking
statements and are subject to numerous risks and uncertainties,
including the failure to complete successfully the development
of new or enhanced products, the Company's future capital
needs, the lack of market demand for any new or enhanced
products the Company may develop, any actions by the
Company's partners that may be adverse to the Company,
the success of competitive products, other economic
factors affecting the Company and its markets, and other
risks detailed from time to time in the Company's filings
with the Securities and Exchange Commission. The actual
results may differ materially from those contained in
this press release. The Company disclaims any obligation
to update any statements in this press release.)
CONTACT:
Paul Knopick, +1-888-795-6336, for Itronics Inc.
Web
site: http://www.hollyridgeonline.com/
Web
site: http://www.itronics.com/
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