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Press
Release Archives: 06/12/2006
Itronics,
Named an International Green Hero by Major Environmental
Group, Proposes That Photographic Industry Become a
World Leader in Environmental Improvements
RENO, Nev., June 12 /PRNewswire-FirstCall/ -- Itronics
Inc. (OTC Bulletin Board: ITRO; Frankfurt and Berlin
Stock Exchanges: ITG) reported today that it has been
named one of the world's first International Green
Heroes by The Green Organization, an independent
international environmental group, in a ceremony at
Kensington Roof Gardens, London.
The Green Heroes shield is a new annual award presented
exclusively to councils and companies that have not only
won a Green Apple Award for environmental best practice,
but have also demonstrated their commitment by helping
others to follow their environmental lead.
The Green Organization is noted for recognizing,
rewarding and promoting environmental achievements
around the world. It is publishing The Green Book, the
only global work of reference on environmental best
practices, which will detail Itronics' achievements in
extracting the silver and other heavy metals from spent
photoliquids and converting the resulting demetallized
liquid into award winning fertilizers marketed under the
name GOLD'n GRO.
Roger Wolens, National Organizer of The Green
Organization, said, "Itronics is one of our first Green
Heroes and it fully deserves our recognition." Dr. John
Whitney, President, Itronics, who attended ceremonies at
The House of Commons to receive the Green Apple Award,
said the new award "is further proof of the
environmental contributions our Company is bringing to
the marketplace."
"Itronics has gained significant international
recognition for the environmental improvement program it
has developed for the worldwide Photographic Industry.
Itronics created the technology and is now offering the
service of removing all non-nutrient metals, including
silver, from used photoliquids and completely utilizing
the remaining demetallized liquids in manufacturing
environmentally beneficial liquid fertilizers," said Dr.
Whitney. "This 'zero waste' technology is a major
positive breakthrough for the 140-year old photographic
industry and represents an excellent example of how
technologies can be developed to enable industry to
eliminate waste streams by converting them into usable
goods."
The GOLD'n GRO fertilizers utilize new advanced crop
nutrient technology that provides both economic and
environmental benefits. Certain of the fertilizers are 2
to 3 times more effective than the fertilizers they are
replacing. Because of this, up to two-thirds less
fertilizer is required to obtain acceptable or improved
plant nutrition. This reduces fertilization cost to the
grower, important at a time when costs are increasing
rapidly, and provides several environmental benefits
including: (1) reduced risk of surface water
contamination, (2) reduced risk of ground water
contamination, (3) virtually eliminating application of
non-nutrient metals to the land, (4) up to a 90 percent
reduction in the amount of nutrient metal applied to the
land. These economic and environmental benefits are
obtained while maintaining or improving crop nutrition.
A number of field trials have shown significant crop
yield increases are obtained, a further economic and
environmental benefit, because the land is not only
cleaner, it becomes more productive.
"With Itronics' commercialization of this breakthrough
'zero waste' technology, and the GOLD'n GRO fertilizer
technology, the Photographic Industry now has the
opportunity to lead the way and become a truly 'Green
Industry' and a world leader in improving the global
environment and global agriculture," Dr. Whitney said.
About Itronics
Itronics, through its subsidiary, Itronics
Metallurgical, Inc., is the only company in the world
with a "Beneficial Use Photochemical, Silver, and Water
Recycling" facility that extracts more than 99 percent
of the silver and virtually all the other toxic heavy
metals from used photoliquids and converts the resulting
liquids into environmentally beneficial, chelated,
multinutrient liquid fertilizer products sold under the
GOLD'n GRO trademark. The environmentally friendly
liquid fertilizers can be used for lawns and
houseplants, and are available, along with GOLD'n GRO
liquid fertilizer injectors, at the Company's "e-store"
catalog at http://goldngro.com . The popular 5 troy
ounce, 0.999 pure Silver Nevada Miner numismatic bars
the Company offers are available at the "e-store"
catalog at http://www.itromet.com .
Headquartered in Reno, Nevada, Itronics Inc. is a
"Creative Environmental Technology" Company and a world
leader in photochemical recycling. Itronics was one of
five finalists for the 2001 Kirkpatrick Chemical
Engineering Award, the most prestigious worldwide award
in chemical engineering technologies. Itronics was
awarded second place, Highly Commended in the
Environmental Technology category, at the prestigious
Institution of Chemical Engineers (IChemE) 2005
Worldwide Environmental Award ceremonies at the Royal
Courts of Justice in London, England in September 2005.
Itronics was awarded the USA Gold Award at the House of
Commons in London in November 2005 as part of the
International Green Apple Environmental Awards contest,
one of the largest and most prestigious of its kind in
the world, and the International Green Hero award in
2006 for its leadership on environmental issues.
Itronics' GOLD'n GRO fertilizer was named one of the top
10 new technologies representing the best of
agricultural innovation by the Canadian Association of
Agri-Retailers in its December 2005 publication
"Communicator." Dr. John Whitney, Itronics President and
founder, was selected a Nevada's Inventor of the Year
and is a member of the Inventor's Hall of Fame at the
University of Nevada, Reno.
VISIT OUR WEB SITE: http://www.itronics.com
("Safe Harbor" Statement under the Private Securities
Litigation Reform Act of 1995: This press release
contains or may contain forward-looking statements such
as statements regarding the Company's growth and
profitability, growth strategy, liquidity and access to
public markets, operating expense reduction, and trends
in the industry in which the Company operates. The
forward-looking statements contained in this press
release are also subject to other risks and
uncertainties, including those more fully described in
the Company's filings with the Securities and Exchange
Commission. The Company assumes no obligation to update
these forward-looking statements to reflect actual
results, changes in risks, uncertainties or assumptions
underlying or affecting such statements, or for
prospective events that may have a retroactive effect.)
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Source: Itronics Inc.
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