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Press
Release Archives: 08/07/2003
Itronics
GOLD'n GRO Liquid Fertilizer and Deer and Rabbit Repellent
Product for Turf and Ornamental Markets in Combination
Packages Is Now Available on the Internet
RENO,
Nev., Aug. 7 /PRNewswire-FirstCall/ -- Itronics Inc.
(BULLETIN BOARD: ITRO) announced today that its subsidiary,
Itronics Metallurgical, Inc., in association with The
North American Deer Management Network LLC, is offering
trial kits of a combination of GOLD'n GRO liquid fertilizer
and deer and rabbit repellent for use on turf grass
and ornamental plants. The fertilizer/repellent products
will be marketed as a new line of GOLD'n GRO products
under the trademark GOLD'n GRO GUARDIAN.
Rabbits
and deer damaging crops and landscaping is a multi-million
dollar problem nationwide. The new products offered
will repel, but not harm, the animals and will assist
the growth of the plants.
Itronics
Metallurgical entered into a cooperative agreement in
June 2003 with the North American Deer Management Network,
LLC to develop and market a line of fertilizer/systemic
animal repellent products for the landscape maintenance,
nursery grower, wholesale/retail and consumer retail
markets. Howland S. Green, President of Holly Ridge
Nursery Company (http://www.hollyridgeonline.com/),
West Kingston, Rhode Island, the founding member of
The North American Deer Management Network (http://www.deerproofing.com/),
and developer of Mir-Repel, a successful systemic deer
and rabbit repellent, is managing the project.
After
achieving successful results in tests, Holly Ridge has
developed a Web site (http://www.mirrepel.com/) which
details all key information including interim study
results, photographs of actual results, and links for
purchasing GOLD'n GRO fertilizer and trial kits of GOLD'n
GRO GUARDIAN.
"Initially
the GOLD'n GRO GUARDIAN will be sold in a combination
package, with the GOLD'n GRO fertilizer and the Mir-Repel
in separately labeled packages. Detailed mixing and
application instructions will be included. This allows
us to provide GOLD'n GRO GUARDIAN while the combined
product is being tested and registered for broader consumer
use," said Mr. Green. "GOLD'n GRO GUARDIAN
is being successfully field tested in seven Eastern
states by member companies of The North American Deer
Management Network. Interim trial results indicate a
treatment is effective for two months."
Mr.
Green said that "Holly Ridge Nurseries has replaced
its conventional fertilization programs with GOLD'n
GRO and results are superior by any method of comparison.
GOLD'n GRO is injected directly into the nursery irrigation
system, saving time and money. The landscape division
now uses GOLD'n GRO and GOLD'n GRO GUARDIAN on every
completed planting project. Use of the products reduces
transplanting shock and produces a dramatic fertilization
response in the treated plants."
"Holly
Ridge Nursery is funding a detailed effectiveness study
that is being conducted by the University of Rhode Island
that will cover one full growing season. Results will
be utilized to support product registration applications
and to complete patent applications. Holly Ridge Nursery
is also funding the commercial trials which are underway
in various locations," said Dr. John Whitney, President
of Itronics. "This is a significant plus for Itronics
because it provides a direct marketing and sales presence
for the professional Landscape Nursery and Landscape
Management markets in the northeastern U.S. and it allows
development of the animal repellent market nationwide."
Itronics
Metallurgical, Inc. is now registering the GOLD'n GRO
products in Connecticut, Rhode Island, Massachusetts,
Pennsylvania, New York, Delaware, New Jersey, and Maryland.
Holly Ridge Nurseries is assisting in developing a GOLD'n
GRO and GOLD'n GRO GUARDIAN marketing and sales plan
for the Nursery and Landscape Management markets in
the northeastern U.S. to be initiated in early 2004.
Holly
Ridge Nursery Company (http://www.hollyridgeonline.com/)
based in West Kingston, Rhode Island is the founding
member of the North American Deer Management Network
(http://www.deerproofing.com/). The North American Deer
Management Network is a rapidly expanding consortium
of more than 100 green companies (nurseries, farms,
landscape construction companies) throughout the United
States engaged in the business of protecting crops and
ornamental plantings from costly deer and rabbit browse.
With 12,000 properties under management through its
franchised members, the organization serves a growing
clientele of homeowners and institutions that share
this worsening problem.
Itronics,
through its subsidiary, Itronics Metallurgical, Inc.,
is the only company in the world with the technology
to extract more than 99 percent of the silver and virtually
all the other toxic heavy metals from used photoliquids
and to convert the resulting liquid into environmentally
beneficial, chelated, multinutrient liquid fertilizer
products sold under the trademark GOLD'n GRO. These
earth friendly liquid fertilizers, which can be used
for lawns and houseplants, and the popular Silver Nevada
Miner bars, a souvenir of the Silver State, are available
at the Company's Web site: http://www.itronics.com/.
Itronics
Inc. is one of Nevada's leading process technology companies
and a world leader in photochemical recycling. Headquartered
in Reno, Nevada, it recycles spent liquid photochemicals
into liquid GOLD'n GRO fertilizer products, recovers,
refines, and sells silver, and provides project planning
and technical services to the mining industry. Dr. John
Whitney, Itronics President, was selected as Nevada's
Inventor of the Year for 2000 and has become a member
of the Inventor's Hall of Fame at the University of
Nevada, Reno. Itronics was one of five finalists for
the 2001 Kirkpatrick Chemical Engineering Award, the
most prestigious worldwide award in chemical engineering
technologies.
VISIT
OUR WEB SITE: http://www.itronics.com/
(Statements
in this press release may constitute forward-looking
statements and are subject to numerous risks and uncertainties,
including the failure to complete successfully the development
of new or enhanced products, the Company's future capital
needs, the lack of market demand for any new or enhanced
products the Company may develop, any actions by the
Company's partners that may be adverse to the Company,
the success of competitive products, other economic
factors affecting the Company and its markets, and other
risks detailed from time to time in the Company's filings
with the Securities and Exchange Commission. The actual
results may differ materially from those contained in
this press release. The Company disclaims any obligation
to update any statements in this press release.)
CONTACT:
Paul Knopick, +1-888-795-6336, for Itronics Inc.
Web
site: http://www.deerproofing.com/
Web
site: http://www.hollyridgeonline.com/
Web
site: http://www.mirrepel.com/
Web
site: http://www.itronics.com/
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