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Press
Release Archives: 08/09/2007
Itronics CEO Dr. John Whitney Responds to Investor
Inquiry; Ten Key Facts About Company Detailed
RENO, Nev., Aug. 9 /PRNewswire-FirstCall/ -- Itronics
Inc. (OTC Bulletin Board: ITRO - News; Frankfurt and
Berlin Stock Exchanges: ITG) today said that its
founder, President and CEO, Dr. John Whitney responded
to investors asking about the Company's accomplishments
and future with the following ten points:
1. Itronics is believed to be the only company in the
world with the
proven ability to extract 99.99 percent of the silver,
and virtually
all the other heavy metals, from a very prevalent and
worrisome liquid
waste, the byproduct of photo processors, commercial
printers,
radiology laboratories and other industrial processes.
It in turn
converts the resulting demetallized liquid into
environmentally
beneficial, chelated, multinutrient award winning liquid
fertilizers.
Itronics has also produced prototype glass tiles from
the refining
slag, demonstrating that 100 percent of the photographic
liquid waste
stream can be converted into environmentally safe
commercial goods.
Thus, Itronics is the world's only fully integrated
photochemical
recycling company and, as a vertically integrated
entity, it operates
a hazardous liquid photowaste service division which
recovers, refines
and sells silver extracted from the waste. The high
quality specialty
fertilizers are currently sold by a major fertilizer
retailer.
2. The photochemical recycling technology was created
and is owned by
Itronics and took more than $20 million and 15 years to
develop.
Someone trying to follow our path is doubtful. We are
the only
facility in the U.S. fully permitted to convert used
photographic
liquids into high quality, environmentally "green"
liquid fertilizers.
3. Itronics liquid fertilizers are specialty products
marketed under the
trade mark GOLD'n GRO to agricultural markets in the
western United
States, including cotton, silage corn, all varieties of
fruit and nut
trees including almonds and citrus, all varieties of
grapes, and fresh
vegetables including tomatoes and leafy vegetables
including lettuce.
GOLD'n GRO fertilizers provide many benefits including
improved crop
nutrition and cost savings to the end user. Because
users need up to
two-thirds less fertilizer for improved plant
production, there is
also a significant environmental benefit compared to
competitors.
Demand for the GOLD'n GRO fertilizers in these markets
is growing
rapidly, with sales now topping a half million dollars a
quarter...Field trials have shown that GOLD'n GRO makes
citrus grow
large with increased juice content, sweet corn grow more
ears per
stalk, and the size and value of plums, watermelons and
grapes
increase. GOLD'n GRO has proven effective in reducing
sun damage to
tomatoes, rust damage to sunflowers and diseases in
peach trees.
4. Itronics plans to establish joint ventures to
research and develop
environmentally compatible gold and silver leaching
chemicals and
technology as a second major market for its
"de-silvered" photographic
liquids and related metal recovery and refining
technology. Itronics
believes that the market for leaching chemicals, once
established,
will be much larger and less seasonal, and that it
offers a second
pathway to large scale growth. Itronics' facilities are
in Nevada, one
of the largest gold and silver producing areas in the
world. The
likelihood for success for this diversification effort
is supported by
the fact that the Company's management has significant
mining
technical expertise, photochemicals are used to leach
silver off of
film, and a major component of photochemicals is able to
completely
detoxify and eliminate cyanide. This would permit cost
efficient gold
recovery in areas which have banned the use of cyanide.
Mining
companies in Nevada and throughout the world are the
market for this
emerging technology that would help them become viewed
as much better
environmental corporate citizens.
5. Itronics is making strategic alliances with regional
and national
hazardous waste service companies as a means of rapidly
expanding its
liquid photowaste supplies. Claims that the Company will
someday run
short of supplies are proving to be totally inaccurate.
Itronics has a
strategic alliance and co-branding agreement with one of
the world's
leading fertilizer companies for marketing and sales of
Itronics'
trademarked GOLD'n GRO fertilizers in agricultural
markets in the
western United States, with the potential to expand
throughout the
United States.
6. Itronics has developed and is registering with the
United States
Environmental Protection Agency a deer repellent
fertilizer,
trademarked GOLD'n GRO Guardian, that is expected to be
marketed to
the Landscape Maintenance and Nursery markets beginning
in 2008 in the
northeastern United States. The expanding deer
population has proven
to be a multi-million dollar headache to growers and
Itronics'
revolutionary product will keep deer away from
shrubbery, without
hurting the animals, while at the same time fertilizing
the plants.
According to Cornell University reports, deer damage to
landscapes and
crops in the northeastern United States alone exceeds
$250 million
annually. GOLD'n GRO Guardian applications are systemic,
last up to 3
months, and can't wash off in the rain, making this a
"one-of-a-kind"
product.
7. Itronics is developing metal leaching and refining
technology and
associated chemicals that utilize its photochemical
processing
know-how for internal use to expand its silver refining
operation.
Itronics believes that this same technology can be used
to improve the
environmental compatibility of mining by replacing
cyanide and other
toxic chemicals that are commonly used. Itronics plans
to establish
mine project specific research and development joint
ventures to which
the Company will provide suitable technology,
environmentally
compatible leaching chemicals, and recycling of
compatible gold and
silver bearing waste streams generated by the mining
activity.
Itronics mining technical services subsidiary, Whitney &
Whitney,
Inc., is operating a popular value-added information
service website,
http://www.insidemetals.com which covers the world's
major gold
producing companies and provides ore reserve,
production, and
operations technology descriptions for each of their
gold mines. This
division, which manages Itronics technology
developments, has the
objective of strengthening and maintaining Itronics ties
with the
mining industry and mining investors world-wide and to
provide
pathways for development and implementation of its
mining related
metal recovery technologies.
8. Itronics photochemical and mining waste recycling
technologies
maximize sustainability by complete beneficial use of
all materials.
GOLD'n GRO fertilizer technology provides for complete
use of
demetallized liquids as plant nutrients and food for
soil biology.
Both of these facts are major positives in positioning
Itronics as a
"Green" company and making it very popular with funds
and individuals
that want to invest in companies that are significantly
beneficial to
the environment. Somewhere around 100 million gallons of
photographic
wastes are generated annually in the U.S., a major
environmental
challenge. According to the U.S. Environmental Agency,
it may
represent up to 40 percent of all toxic liquid waste
produced in the
country. The majority of this waste, after only partial
removal of the
silver, is still disposed in the nation's sewers.
9. Regarding the environment, Itronics has received a
number of
prestigious international awards commending the
recycling technology,
the GOLD'n GRO fertilizer technology, and the zero waste
benefit,
thereby recognizing the Company's ability to
successfully develop and
commercialize new chemical process and manufacturing
technologies. Dr.
John Whitney, the Company's founder, CEO and President,
has twice been
to London, including to Parliament, to receive these
international
recognitions of Itronics' singular environmental
achievements.
Itronics has been named one of the world's first
International Green
Heroes for its leadership on environmental issues and
was a finalist
for the world's most prestigious award in chemical
engineering.
10. Itronics facilities location, its vertically
integrated business
model, and its photographic raw material sourcing
provide a cost
advantage when compared to its non-vertically integrated
potential
competitors. Service and agricultural markets being
targeted in the
United States are believed to exceed $1 billion.
Potential mining
markets are believed to be many times larger.
About Itronics
Itronics, through its subsidiary, Itronics
Metallurgical, Inc., is the only company in the world
with a fully permitted "Beneficial Use Photochemical,
Silver, and Water Recycling" plant located in the United
States which can convert used photoliquids into pure
silver and liquid fertilizers. At the Company's Reno,
Nevada factory more than 99 percent of the silver and
virtually all the other toxic heavy metals are extracted
from used photoliquids. The purified liquids are
converted into environmentally beneficial, chelated,
micronutrient and multinutrient liquid fertilizers sold
under the GOLD'n GRO trademark. The silver is refined
and sold as bullion and 5 troy ounce, 0.999 pure, Silver
Nevada Miner numismatic bars. The environmentally
friendly liquid fertilizers can be used for lawns and
houseplants, and are available, along with GOLD'n GRO
liquid fertilizer injectors, at the Company's "e-store"
catalog at http://goldngro.com. The popular Silver
Nevada Miner bars are available at the Company's
"e-store" catalog at http://www.itromet.com.
Headquartered in Reno, Nevada, Itronics is a "Creative
Environmental Technology" company and a world leader in
photochemical recycling. The Company also provides
project planning and technical services to the gold
mining industry and operates the global Gold Producing
Stocks web site http://www.insidemetals.com. Itronics
has received numerous domestic and international awards
that recognize its ability to successfully create and
implement new recycling and fertilizer technologies.
VISIT OUR WEB SITE: http://www.itronics.com
("Safe Harbor" Statement under the Private Securities
Litigation Reform Act of 1995: This press release
contains or may contain forward-looking statements such
as statements regarding the Company's growth and
profitability, growth strategy, liquidity and access to
public markets, operating expense reduction, and trends
in the industry in which the Company operates. The
forward-looking statements contained in this press
release are also subject to other risks and
uncertainties, including those more fully described in
the Company's filings with the Securities and Exchange
Commission. The Company assumes no obligation to update
these forward-looking statements to reflect actual
results, changes in risks, uncertainties or assumptions
underlying or affecting such statements or for
prospective events that may have a retroactive effect).
Contact: Paul Knopick
888-795-6336
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Source: Itronics Inc.
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