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Press
Release Archives: 08/30/2007
Itronics
Files Technical Product Registration Application for
Animal Repellent with U.S. Environmental Protection
Agency
- Key New Product to Increase Revenues, Broaden
Itronics' Offerings -
RENO, Nev., Aug. 30 /PRNewswire-FirstCall/ -- Itronics
Inc. (OTC Bulletin Board: ITRO; Frankfurt and Berlin
Stock Exchanges: ITG) today reported that its
wholly-owned subsidiary, Itronics Metallurgical, Inc.,
has filed a technical product registration application
with the U.S. Environmental Protection Agency (EPA) for
the active repelling ingredient, denatonium benzoate,
used in its GOLD'n GRO Guardian deer repellent
fertilizer. When approved, Itronics Metallurgical will
be the sole registrant in the United States for use of
this ingredient in vertebrate animal repellents.
"Our deer repellent fertilizer is a key new product for
Itronics, which will broaden our product offerings,
reduce the seasonality issue with fertilizers, and give
Itronics an opportunity to participate in a
multi-billion dollar potential market," said Dr. John
Whitney, Itronics President. "It is very important that
we progress with this new product and we intend to keep
our investors aware of our achievements."
EPA has accepted the registration application, which
could be completed within 4 months. Itronics
Metallurgical is also continuing to advance towards
completing and filing the registration application for
GOLD'n GRO Guardian. Samples of the repelling component
product have been submitted to a laboratory to develop
technical information required to complete the
application. The Company believes it is on schedule to
complete the registration of GOLD'n GRO Guardian deer
repellent fertilizer late in the first quarter or early
in the second quarter of 2008. Plans are being developed
for manufacturing, marketing, and a major sales launch
in the second quarter of next year.
"The Company previously announced an agreement to enter
into a long term supply arrangement with a large foreign
manufacturer of the repelling ingredient," said Dr.
Whitney. "Not only will Itronics Metallurgical have an
agreement for reliable supply of a critical ingredient
which is not manufactured within the United States, it
will have the only product registration for this
ingredient to be used in animal repellents in the United
States."
The GOLD'n GRO Guardian repels deer without harming them
while it also improves the growth of the fertilized
plants. The treatment is systemic, which means that the
repelling characteristics are taken into the plant and
cannot wash off when it rains. Field tests have shown
that plants treated in the fall will retain their
repelling characteristics during the winter, a major
benefit.
The national annual market for deer repellent products
is growing rapidly and is estimated to exceed $50
million. Deer damage in the United States is a large and
growing problem. According to a report by Cornell
Cooperative Extension, Ithaca, N.Y., the deer population
has grown from 500,000 nationwide in the early 1900's to
more than 15 million today. Annual estimates of deer
damage are reported to exceed $2 billion nationwide,
including more than $250 million in agricultural crop
damage, and damage to metropolitan households in the
northeastern United States alone.
The GOLD'n GRO Guardian development, registration, and
manufacturing and sales planning are being implemented
pursuant to Itronics eight-part, five year business plan
that was summarized in a press release on June 3, 2005,
available at the Itronics' web site.
About Itronics
Itronics, through its subsidiary, Itronics
Metallurgical, Inc., is the only company in the world
with a fully permitted "Beneficial Use Photochemical,
Silver, and Water Recycling" plant located in the United
States which can convert used photoliquids into pure
silver and liquid fertilizers. At the Company's Reno,
Nevada factory more than 99 percent of the silver and
virtually all the other toxic heavy metals are extracted
from used photoliquids. The purified liquids are
converted into environmentally beneficial, chelated,
micronutrient and multinutrient liquid fertilizers sold
under the GOLD'n GRO trademark. The silver is refined
and sold as bullion and 5 troy ounce, 0.999 pure, Silver
Nevada Miner numismatic bars. The environmentally
friendly liquid fertilizers can be used for lawns and
houseplants, and are available, along with GOLD'n GRO
liquid fertilizer injectors, at the Company's "e-store"
catalog at http://goldngro.com . The popular Silver
Nevada Miner bars are available at the Company's
'e-store' catalog at http://www.itromet.com .
Headquartered in Reno, Nevada, Itronics Inc. is a
"Creative Environmental Technology" company and a world
leader in photochemical recycling. The Company also
provides project planning and technical services to the
gold mining industry and operates the popular
InsideMetals.com web site, http://www.insidemetals.com.
which provides a value-added WORLD VIEW of Gold Producer
Stocks and Junior Gold Stocks. Itronics has received
numerous domestic and international awards that
recognize its ability to successfully create and
implement new recycling and fertilizer technologies.
VISIT OUR WEB SITE: http://www.itronics.com
("Safe Harbor" Statement under the Private Securities
Litigation Reform Act of 1995: This press release
contains or may contain forward-looking statements such
as statements regarding the Company's growth and
profitability, growth strategy, liquidity and access to
public markets, operating expense reduction, and trends
in the industry in which the Company operates. The
forward-looking statements contained in this press
release are also subject to other risks and
uncertainties, including those more fully described in
the Company's filings with the Securities and Exchange
Commission. The Company assumes no obligation to update
these forward-looking statements to reflect actual
results, changes in risks, uncertainties or assumptions
underlying or affecting such statements, or for
prospective events that may have a retroactive effect.)
Contact: Paul Knopick
888-795-6336
Source: Itronics Inc. |
