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Cleantech Defined

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Cleantech Defined

The concept of cleantech embraces a diverse range of products, services, and processes across industry verticals that are inherently designed to:

  • Provide superior performance at lower costs

  • Greatly reduce or eliminate negative ecological impact

  • Improve the productive and responsible use of natural resources

Vertically integrated technologies are being developed and commercialized by Itronics to meet these goals.

Cleantech spans many industries including:

  • Agriculture

  • Air & Environment

  • Materials

  • Manufacturing/Industrial

  • Recycling & Waste

  • Water & Wastewater

  • Energy Generation

  • Energy Storage

  • Energy Infrastructure

  • Energy Efficiency

  • Transportation  

Clean is more than green.  Clean technology, or “cleantech”, should not be confused with the terms, “environmental technology”, or “green technology”, popularized in the 1970’s and 80’s.  Cleantech is new technology and related business models offering competitive returns for investors and customers while providing solutions to global challenges.  Where greentech and envirotech represent the highly regulatory driven, “end-of-pipe” technology of the past with limited opportunity for attractive returns, cleantech is driven by market economics that provide greater financial upside and sustainability.  Cleantech business models may encompass several industries to achieve their technology objectives.

Itronics vertically integrated Cleantech business model includes elements from Agriculture, Air & Environment, Materials, Manufacturing, Recycling & Waste, and Water & Wastewater.  The Company has created revolutionary vertically integrated technology that provides improved costs to its customers, completely converts a hazardous liquid waste stream to commercial goods thereby maximizing the use of natural resources,  produces liquid fertilizers that are more effective than fertilizers they replace, and that reduce the amount of residuals in the soil, the risk of surface runoff into surface waters, and the risk of groundwater pollution.  The business model is structured to produce profits that are not constrained by regulatory control, thus providing open upside to Itronics’ investors as the Company grows.