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- Dr. John W. Whitney
- Founder, Chairman, President,
- Itronics Inc.
- (OTCBB: ITRO; Frankfurt and Berlin:ITG)
- Recycling Used Photographic
Liquids to Pure Silver and GOLD’n GRO liquid Fertilizers
- February 26, 2008
- Presented at the Chartwell/Envirobiz Waste Industry Summit
- Grand Hyatt Tampa Bay
- Tampa, Florida
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- "Safe Harbor"
Statement under the Private Securities Litigation Reform Act of 1995:
This presentation contains or may contain forward-looking statements
such as statements regarding the Company's growth and profitability,
growth strategy, liquidity and access to public markets, operating
expense reduction, and trends in the industry in which the Company
operates. The forward-looking
statements contained in this presentation are also subject to other
risks and uncertainties, including those more fully described in the
Company's filings with the Securities and Exchange Commission. The Company assumes no obligation to
update these forward-looking statements to reflect actual results,
changes in risks, uncertainties or assumptions underlying or affecting
such statements, or for prospective events that may have a retroactive
effect.
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- Image capture technology is
changed
- Digital capture now partially replaces film capture
- Kodak is no longer the dominant U.S. camera company
- Hewlett Packard, Sony, Motorola, Nokia, Cannon, Google, Yahoo,
Shutterfly, and others have entered the industry
- Consumer use of returnable 35 mm cameras continues to grow
- - 5% growth in 2007
- Image print technology is
changing
- Inkjet printing is being marketed to replace silver halide prints
- Consumers are taking more pictures and buying more silver halide prints
using returnable, conventional, and digital cameras
- Silver halide photo prints are cheaper, better quality, and more
permanent than inkjet photoprints; consumers continue to buy price and
quality - 6% growth in 2007
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- Operates photochemical recycling and GOLD’n GRO liquid fertilizer
manufacturing facility in Reno, Nevada
- - Only fully permitted facility of this type in the United States,
and the world
- In early stages of long term expansion guided by an eight part growth
plan that is updated annually
- In 2005 completed 15 years of R & D with a cumulative expenditure of
$30 million
- Current Market Cap - $3.7 million
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- The U.S. Environmental Protection Agency says silver bearing photoliquids were a 100 million gallon toxic waste
stream in the U.S.; today 50 million.
- Management of silver bearing waste streams required under U.S. EPA RCRA
because EPA data shows silver in water is toxic to fish.
- Regulatory authorities are encouraging development of recycling
technologies that increase the amount of materials used beneficially.
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- 45 million troy ounces of silver is used in photography in US; 10
million ounces end up in liquid photo waste
- Silver must be removed from photo waste; methods include:
- Partial de-silvering on site
followed by discharge to sewer
- Capture at the source, de-silvering off site, transport to sanitary or
hazardous waste land fill
- Capture at the source, de-silvering and concentration off site followed
by incineration
- Itronics has pioneered Silver Thiosulfate recycling, a new option for
completely converting liquid photo waste to beneficial use
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- Photo waste is generated by medical, dental, veterinary, and consumer
photo processing.
- Well known companies such as Walmart and Costco and many drug and
grocery store chains offer digital and conventional photo print
production.
- Hauling and disposal services are provided by national Companies such as
Safety-Kleen and Philip Environmental Services and by smaller regional
companies.
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- Using Itronics’ technology, 50 million gallons of waste photoliquids are
sufficient to manufacture 100 million gallons of GOLD’n GRO fertilizers,
or 500,000 tons
- 50 million gallons of photowaste contains about 10 million ounces of
silver; today worth about $170 million
- Itronics estimates the market targeted for its services and products is
approximately $1 billion in the U.S.
- The total fertilizer market in the U.S. is 50 million tons, a market of
approximately $18 billion
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- Achieves complete resource use!!
- Only fully permitted photo waste to silver and fertilizer facility in
the United States!!!
- Removes 100% of silver and converts residuals to usable products.
- Environmentally compatible GOLD’n GRO fertilizer manufactured from
liquid portion.
- Silver extracted from solid portion.
- Solid residual can be converted to non-toxic tile products.
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- GOLD’n GRO is priced to compete with existing fertilizers making it cost
effective for the farmer
- GOLD’n GRO is 1.5 to 3 times more effective than other products
- More economical for farmer because less fertilizer is needed
- Crop production is increased by up to 40%
- Environmentally friendly - reduced fertilizer requirement decreases
- - surface run-off
- - soil accumulation
- - risk of groundwater pollution
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- 2000--John Whitney was selected as Nevada’s Inventor of the Year.
- 2001--One of five finalists for the 2001 Kirkpatrick Chemical
Engineering Award
- 2005--Awarded second place (IChemE), Worldwide Environmental Awards in
London, England
- 2005--Awarded USA Gold at the International Green Apple Environmental
Awards in London, England
- 2005--GOLD'n GRO® was named one of the top 10 new technologies
representing the best of agricultural innovation by the Canadian
Association of Agri-Retailers
- 2006- Itronics named International Green Hero by the Green Organization,
London, England
- 2007-Dr. John Whitney named “Entrepreneur of the Year,”
Agriculture/Environment by The Business Report of Northern Nevada,
published by the Reno Gazette-Journal
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- Intellectual Property Entry Barriers
- EPA, State, County, and City hazardous waste permits required
- 15 years R & D and cumulative expenditure of $30 million to create
proprietary technology
- 10 years to create a fully commercial fertilizer
- - 5 years to perfect product.
- - 5 years to commercialize.
- - 10 years of evaluation before obtaining clearance to use on food
crops.
- - Each fertilizer must be registered in each state where it is sold.
- Liquid fertilizer distribution is specialized and requires long lead
time to establish
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- Vertical integration generates three basic revenue streams:
- Paid to transport and process photowaste $$$$$$$$$$
- Recover, refine, and sell the silver on the open market $$$$$$$$$$
- Manufacture and sell GOLD’n GRO® fertilizers and Guardian
- Base liquid $$$$
- Chelated Micro-nutrients $$$$
- Chelated Multi-nutrients $$$$
- Developing GOLD’n GRO® Guardian, a deer repellent fertilizer
- -future $$$$$
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- Developing GOLD’n GRO as a national fertilizer brand
- The GOLD’n GRO product line has a total of 12 fertilizers
- Fertilizers sold bulk wholesale through distributors
- 1 Biopesticide - GOLD’n GRO Guardian liquid deer repellant fertilizer-
(in for registration) Sell to Landscapers/Nurseries
- Consumer Fertilizers Available through the Itronics web site
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- Selling photowaste management services
- Retail services to all categories of small and large photo facilities
in northern Nevada and California
- Selling Photochemical Waste Water Treatment Units and sludge processing
service to large military, medical, and consumer photo processing
facilities throughout the U.S.
- Wholesale photo liquid recycling to medium and large environmental
service companies throughout the U.S.
- Two large service contracts signed in fall 2006.
- Negotiating additional agreements in 2008.
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- Focus is on Bulk 5,000 Gallon Tank Truck Sales.
- -Also sell 250 gallon totes, 55 gallon drums and 2.5 gallon bottles
- Multi-year licensing, manufacturing, and distribution agreement with
Western Farm Services for 5 western states,
- - more than 100 agriculture retail stores
- Western Farm Services is a wholly-owned subsidiary of Agrium, Inc.
- - the largest agricultural fertilizer retailer in the United States,
- - more than 800 agriculture retail stores nation wide.
- GOLD’n GRO Guardian will be sold through distributors in the landscape
maintenance market throughout the United States.
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- 35,000 square foot structure on 3.5 acres
- 7,500 ton annual current fertilizer capacity
- Capable of producing 36,000 tons of fertilizer
- Commenced operations in January 2000
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- Dayton Valley Golf Club needed to “kick-start” its greens and tees out
of winter dormancy.
- Three days after applying GOLD’n GRO® 20-1-7 formulation with Iron and
chelates.
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- Deer damage in the U.S. today exceeds $5 billion, creating a new and
growing market.
- Deer population has grown from 500,000 nationwide in early 1900’s to
more than 15 million today. Itronics estimates the market targeted for
deer repellent services and products is approximately $1 billion in the
U.S.
- Existing deer repellents are topical - treatments last 2-3 weeks and
wash off with rain.
- GOLD’n GRO Guardian is systemic, doesn’t wash off, treatments last up to
3 months.
- The total deer repellent fertilizer market in the U.S. growing rapidly
and is expected to exceed $200 million.
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- Sales up 25% for full year 2007 at $2.3 million.
- Positive gross profit for full
year 2007.
- Expect sales to increase in 2008 to about $4 million.
- Targeting a 35% gross margin with increase to 60% when GOLD’n GRO
Guardian sales established.
- Registering GOLD’n GRO Guardian, the deer repellant fertilizer in 2008.
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