1	Silver and Fertilizer from Photo Wastes Dr. John W. Whitney Founder, Chairman, President, Itronics Inc. (OTCBB: ITRO; Frankfurt and Berlin:ITG) Recycling Used Photographic Liquids to Pure Silver and GOLD’n GRO liquid Fertilizers January 31, 2009 Presented at the SCIA Meeting Atrium Hotel Orange County Airport, California
2	Safe Harbor Statement "Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This presentation contains or may contain forward-looking statements such as statements regarding the Company's growth and profitability, growth strategy, liquidity and access to public markets, operating expense reduction, and trends in the industry in which the Company operates. The forward-looking statements contained in this presentation are also subject to other risks and uncertainties, including those more fully described in the Company's filings with the Securities and Exchange Commission. The Company assumes no obligation to update these forward-looking statements to reflect actual results, changes in risks, uncertainties or assumptions underlying or affecting such statements, or for prospective events that may have a retroactive effect.
3	The Markets -- Photowaste Services, Silver, and Fertilizer The U.S. Environmental Protection Agency says silver bearing photoliquids were a 100 million gallon toxic waste stream in the U.S.; today 50 million. Management of silver bearing waste streams required under U.S. EPA RCRA because EPA data shows silver in water is toxic to fish. In the early 1990’s the U.S. EPA estimated that photoliquids were the largest hazardous liquid waste stream generated in the United States. Itronics technology chemically removes 99.997% of the silver in the photoliquids and other non-nutrient metals are removed to non-detect levels.
4	Itronics - A Creative Environmental Technology Company Investing in Itronics supports leading edge environmental technology development and commercialization that profitably: - converts liquid photographic waste to salable goods - separates silver and gold from nutrient metals and minerals - improves agriculture and horticulture - maximizes the use of natural resources - produces a cleaner and greener environment
5	Itronics - Creative Environmental Technology Demetallizaiton of liquid photochemicals Silver Refining Technology, includes Glass Tile Manufacturing Process 12 commercial GOLD’n GRO liquid fertilizers, 1 more under development. 1 biopesticide, GOLD’n GRO Guardian Deer Repellent, two more being prepared for registration. Iron, zinc, and sulfur(nutrient minerals) leaching technology, under development. - Recover nutrient metals and minerals from IMI silver concentrates - Potential for use to recycle - silver-zinc batteries- an emerging market - Potential application for steel mill zinc oxide flue dusts - a huge potential market. - Potential applications in mining, including cyanide replacement and detox in gold mining Expand silver recovery and refining technology to include manufacture of Potassium Thiosulfate, a high value bulk fertilizer.
6	Itronics’ Intellectual Property Huge Intellectual Property Entry Barriers EPA, State, County, and City hazardous waste permits acquired 19 years R & D and cumulative expenditure of $30 million to create proprietary technology, obtain permits & registrations 10 years to create a fully commercial fertilizer - 5 years to perfect product. - 5 years to commercialize. - 10 years of evaluation before obtaining clearance to use on food crops. - Each fertilizer must be registered in each state where it is sold. Liquid fertilizer distribution is specialized and requires long lead time to establish, entry must be with established market participant
7	Itronics - Award Winning Creative Environmental Technology 2000--John Whitney was selected as Nevada’s Inventor of the Year. 2001--One of five finalists for the 2001 Kirkpatrick Chemical Engineering Award 2005--Awarded second place (IChemE), Worldwide Environmental Awards in London, England 2005--Awarded USA Gold at the International Green Apple Environmental Awards in London, England 2005--GOLD'n GRO® was named one of the top 10 new technologies representing the best of agricultural innovation by the Canadian Association of Agri-Retailers 2006- Itronics named International Green Hero by the Green Organization, London, England 2007-Dr. John Whitney named “Entrepreneur of the Year,” Agriculture/Environment by The Business Report of Northern Nevada, published by the Reno Gazette-Journal
8	Itronics - Converts Photowaste to Pure Silver and GOLD’n GRO® fertilizers Operates photochemical recycling and GOLD’n GRO liquid fertilizer manufacturing facility in Reno, Nevada - Only fully permitted facility of this type in the United States, and the world In early stages of long term expansion guided by an eight part growth plan that is updated annually Current Market Cap - $5 million
9	Itronics Sales are Expanding Sales up 29% for full year 2008 at $3.0 million. Fourth quarter 2008 sales increased 46%. Expect sales to increase in 2009 to about $5 million. Targeting a 35% gross margin with increase to 60% when GOLD’n GRO Guardian sales established. GOLD’n GRO Guardian, the deer repellant sales begin in 2009.
10	Itronics’ Recycling Technology Advantages Achieves complete resource use!! Only fully permitted photo waste to silver and fertilizer facility in the United States!!! Removes 100% of silver and converts residuals to usable products. Environmentally compatible GOLD’n GRO fertilizer manufactured from liquid portion. Silver extracted from solid portion. Solid residual can be converted to non-toxic tile products.
11	Itronics’ GOLD’n GRO® Fertilizer Advantages GOLD’n GRO is priced to compete with existing fertilizers making it cost effective for the farmer GOLD’n GRO is 1.5 to 3 times more effective than other products More economical for farmer because less fertilizer is needed Crop production is increased by up to 40% Environmentally friendly - reduced fertilizer requirement decreases - surface run-off - soil accumulation - risk of groundwater pollution
12	Reno Facility Capacity 35,000 square foot structure on 3.5 acres 7,500 ton annual current fertilizer capacity Capable of producing 36,000 tons of fertilizer Commenced operations in January 2000
13	Itronics’ Business Model Vertical integration generates three basic revenue streams: Paid to transport and process photowaste $$$$$$$$$$ Recover, refine, and sell the silver on the open market $$$$$$$$$$ Manufacture and sell GOLD’n GRO® fertilizers and Guardian Base liquid $$$$ Chelated Micro-nutrients $$$$ Chelated Multi-nutrients $$$$ Developing GOLD’n GRO® Guardian, a deer repellent fertilizer -future $$$$$
14	Itronics’ Markets
15	Itronics - Participating in the Digital Technology Revolution Image capture technology is changed Digital capture now partially replaces film capture Kodak is no longer the dominant U.S. camera company Hewlett Packard, Sony, Motorola, Nokia, Cannon, Google, Yahoo, Shutterfly, and others have entered the industry Consumers continue to use returnable 35 mm cameras - Low growth in 2008 Image print technology is changing Inkjet printing is being marketed to replace silver halide prints Consumers are taking more pictures and buying more silver halide prints using returnable, conventional, and digital cameras Silver halide photo prints are cheaper, better quality, and more permanent than inkjet photoprints; consumers continue to buy price and quality - low growth in 2008
16	Itronics Recycling Services Sales Model Selling photowaste management services Retail services to all categories of small and large photo facilities in northern Nevada and California Selling Photochemical Waste Water Treatment Units and sludge processing service to large military, medical, and consumer photo processing facilities throughout the U.S. Wholesale photo liquid recycling to medium and large environmental service companies throughout the U.S. Two large service contracts signed in fall 2006. Negotiating additional agreements in 2008.
17	Beneficial Use Photochemical Recycling
18	IMI’s Production Facility
19	Impure Silver
20	.999 Silver
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23	The Markets --Photowaste Services Silver and Fertilizer Using Itronics’ technology, 50 million gallons of waste photoliquids are sufficient to manufacture 100 million gallons of GOLD’n GRO fertilizers, or 500,000 tons 50 million gallons of photowaste contains about 10 million ounces of silver; today worth about $170 million Itronics estimates the market targeted for its services and products is approximately $1 billion in the U.S. The total fertilizer market in the U.S. is 50 million tons, a market of approximately $18 billion
24	The Key is Stronger Root Growth
25	Field Test on Sweet Corn
26	Field Tests on Peppers
27	Oranges
28	One Happy Customer Dayton Valley Golf Club needed to “kick-start” its greens and tees out of winter dormancy. Three days after applying GOLD’n GRO® 20-1-7 formulation with Iron and chelates.
29	Distribution of GOLD’n GRO® Chelated Liquid Fertilizers Developing GOLD’n GRO as a national fertilizer brand The GOLD’n GRO product line has a total of 12 fertilizers Fertilizers sold bulk wholesale through distributors 1 Biopesticide - GOLD’n GRO Guardian liquid deer repellant fertilizer- (in for registration) Sell to Landscapers/Nurseries Consumer Fertilizers Available through the Itronics web site www.goldngro.com
30	Itronics GOLD’n GRO fertilizer Sales Model Focus is on Bulk 5,000 Gallon Tank Truck Sales. -Also sell 250 gallon totes, 55 gallon drums and 2.5 gallon bottles Multi-year licensing, manufacturing, and distribution agreement with Western Farm Services for 5 western states, - more than 100 agriculture retail stores Western Farm Services is a wholly-owned subsidiary of Agrium, Inc. - the largest agricultural fertilizer retailer in the United States, - more than 800 agriculture retail stores nation wide. GOLD’n GRO Guardian will be sold through distributors in the landscape maintenance market throughout the United States.
31	GOLD’n GROâ Fertilizers
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33	GOLD’n GRO Guardian Deer Repellent Fertilizer Advantage Deer repellent fertilizer for use on landscapes, non-food crops, and non-bearing trees Existing deer repellents are topical - treatments last 2-3 weeks and wash off with rain. GOLD’n GRO Guardian is systemic, doesn’t wash off, treatments last up to 3 months. The total deer repellent fertilizer market in the U.S. growing rapidly and is expected to exceed $200 million for Itronics. Opportunity to become dominant product in this segment
34	The Markets --GOLD’n GRO Guardian Deer Repellent Fertilizer Deer damage in the U.S. today exceeds $5 billion, creating a new and growing market. Deer population has grown from 500,000 nationwide in early 1900’s to more than 30 million today. Itronics estimates the market targeted for deer repellent services and products is approximately $1 billion in the U.S. Target markets include urban Landscape Maintenance, Nurseries, and non-food crops.
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37	GOLD’n GRO Guardian Deer Repellent Fertilizer - Registration Sequence Valuable Intellectual Property GOLD’n GRO Guardian Deer Repellent - completed in 2008 Denatonium Benzoate, the repelling ingredient registraton - started in 2007 - Get 10 year use right, similar to a patent. - Complete in 2 to 3 years. GOLD’n GRO Guardian Deer Repellent Fertilizer - started in 2007 To be completed after Denatonium Benzoate Registraton is complete. On-going registration costs to be expensed as R & D.
38	Questions and Answers